After the season ended Bouton called Nelson and offered to put up the money and help sell the idea. They made a great team. Bouton designed a pouch, Nelson made gum in a frying pan and they chopped it up, stuffed it in pouches and showed it to the major gum companies, who all said the same thing. "That's interesting, but we don't make anything like that." Bouton and Nelson said, "Precisely!"
Finally, Amurol Products, a novelty gum company in Illinois, introduced Big League Chew in 1980. In the first twelve months Amurol sold $18 million at wholesale.